Step 02 - Know Your Customers

QUICK TIP: Build something people want. There is no substitute for talking with prospective & current customers.

Your IDEAL Customer Questionnaire to grow an incredible understanding of your customers and to know what they want

What Makes You Different From Blue Ocean Strategy, use this tool to Zig when they Zag. Also called Strategy Canvas

What your Customers Want This tool will help you identify what your customer is thinking, seeing and hearing to better target them

Customer Journey Know the path the customer takes to find you and turn into a sale

1 Sentence Pitch Everyone should be able to describe their business in a simple 1 and 3 sentence framework.

You can access detailed lessons and build your own book of knowledge through the LMS Here

Suggested Reading

Move on to Step 03

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